A quote isn't a booking.
Henry Kim ·
I made a 20-second ad. What happens in a shop after the estimate goes out. "You sent the estimate. Job done?" You sent it. Is the job done? No. Nobody followed up. One day. Two days. Three. The job gets stuck. Not rejected. Stuck. The illusion: for the shop, the estimate is the end. Diagnosis, calculation, explanation, all done. For the customer, the estimate is the start. Now the thinking begins. Exactly where the shop feels finished, the customer's decision is just leaving the station. Doing auto marketing in Saskatoon, I watched this number every day. 858 inquiries, 182 bookings. Four out of five vanished in the middle. Not because the shop was bad. The estimate went out, and then nothing. The customer did not say no. They were busy, they forgot, they put it off. Meanwhile, the shop that reached out first took the job. In the ad, Folo sends one text. "Hi Alex, just checking if you'd like to move forward with your brake repair. Do you have any questions?" Not pressure. A check-in. A name, a specific job, one question. The stuck job moves. Booking confirmed, Tuesday 11:00 AM. The moment an estimate lands on the calendar, it becomes revenue. Follow-up is not technology. It is timing and memory. Remembering a three-day-old estimate while working is not a human's job. It is the job of something that does not forget. Still in active build. I plan to test this exact scene first with the 30-day pilot. How many estimates in your shop are sitting at day three right now?