Your customer asked ChatGPT about your shop.
Your customer asked ChatGPT about your shop before they asked you. Yesterday OpenAI opened Businesses in ChatGPT. A shop can now claim a profile inside ChatGPT: hours, services, prices, stock. ChatGPT also shows how often it mentioned you in the last 28 days. Why does this matter? Because the first question moved. When I ran marketing for an auto group in Saskatoon, I learned where bookings are decided. Not in the ad. In the first conversation. The customer asks, the shop answers, and the booking follows. Now that first conversation happens inside ChatGPT, and the shop is not in the room. Google Maps did the same thing years ago. Customers looked at the map card and the stars before they ever saw the homepage. One wrong opening hour sent calls at the wrong time. ChatGPT is the next step. Maps showed information. ChatGPT answers. Showing and answering are different. An answer carries judgment. OpenAI says claiming a profile does not guarantee ranking or sales. Agents cannot take payments or bookings yet. Canadian shops can claim a profile, but Business Agents are US-only for now. Mentions are not customers. So the job is not grand: check your facts, fix what is wrong, write the answers to the questions customers actually ask, in your own words. A shop no longer writes its own first impression. The customer asks, and ChatGPT answers. If I do not look after how my shop shows up in that answer, nobody else will. When your customer asks ChatGPT about your shop, who is doing the answering?