GAS PLUS PA Operating
Owner-led turnaround of GAS PLUS PA in Prince Albert, Saskatchewan (2018-2022). - Sales: 693,053 → 1,016,579 CAD (+46%, 2018-2021) - Customer rating: GasBuddy 2.6 (2017) → 4.8 (2021), TOP 1 out of 26 gas stations in Prince Albert - Lottery sales ranking: 118th → 13th out of 490 stores in Saskatchewan (2018-2022) - Facebook campaign targeting 30,000 local residents, reaching 5,000+ per post, significantly increasing local awareness.
Project contribution and results
As owner-operator of GAS PLUS PA in Prince Albert (2018–2022), Henry turned a struggling station around: sales 693,053 → 1,016,579 CAD (+46%), GasBuddy rating 2.6 → 4.8 and #1 of 26 local stations, lottery sales rank 118th → 13th of 490 Saskatchewan stores. A 30,000-resident Facebook campaign at 5,000+ reach per post rebuilt local awareness from the ground up.
Client: GAS PLUS PA
Role: Owner
Project story
Sales Trend 2018-2021: 693,053 → 1,016,579 CAD
The headline number: +46% sales in three years, crossing a million CAD. Growth came from operations customers could feel — cleaner experience, better reviews, louder local presence — not discounts.
GasBuddy 2.6 → 4.8, TOP 1 of 26 in Prince Albert
From 2.6 to 4.8 stars and #1 of 26 stations: reputation rebuilt review by review. In a commodity business, the top-rated station wins the drive-by decision.
Lottery ranking 118th → 13th of 490 stores in Saskatchewan
Lottery rank 118th → 13th of 490: foot traffic converted into a second revenue line. More visits mean more fuel, more store sales, more tickets — a flywheel.
Facebook campaign: 30,000 locals, 5,000+ reach per post
The 30,000-resident Facebook campaign at 5,000+ reach per post made Gas Plus the neighborhood station again. Local awareness is the cheapest marketing a station can own.