esiKidz Marketing
esiKidz — childcare management platform marketing, led as Marketing Specialist from 2023. Work performed: - Joined as Marketing Specialist in 2023 to drive marketing initiatives for esiKidz. - Developed a cohesive brand identity including brand story, visual elements and messaging strategy. - Led end-to-end website development utilizing WordPress, JavaScript and SEO optimization. - Designed and coded the login page for the esiKidz childcare management app using React for demonstration. - Executed comprehensive digital marketing campaigns across Facebook and Google Ads, optimizing content and campaigns for maximum engagement. - Conducted competitive analysis including search engine analysis and competitor keyword comparison to inform strategic marketing decisions. - Created professional marketing materials including brochures and presentations to support sales efforts and communicate esiKidz's value proposition. - Successfully acquired key clients including Saskatoon Scout through targeted marketing initiatives. - Implemented strategic website optimizations including API integrations and enhanced user experience elements. - Developed and executed a comprehensive brand marketing plan based on market research and customer insights.
Project contribution and results
As Marketing Specialist from 2023, Henry ran full-funnel marketing for the esiKidz childcare platform: brand identity, WordPress/JS/SEO website, a React demo login page, Facebook and Google Ads, competitor and keyword analysis, brochures and decks — winning key accounts like Saskatoon Scout. Strategy plus shipping: research-driven plans, executed end to end.
Client: esiKidz
Role: Marketing Specialist
Project story
Certified esiKidz badge design variations
Certification badges turn trust into a visual: variations tested for the mark parents will see. In childcare, credibility is the product.
Software process infographic with a winding journey path
The winding-path infographic makes software feel like a journey, not a manual: each step visible, progress tangible. Complexity becomes a story customers follow.
Features and specialized services diagram of the platform
The features diagram maps the whole platform at a glance: services, specializations, structure. Prospects understand scope in seconds instead of calls.
esiKidz chat bot conversation flow diagram
The chatbot flow designs conversations before code: branches, answers, handoffs mapped. Support scales because the thinking happened upfront.
Nine logo concepts exploring brand directions
Nine logo directions, one decision: the grid shows the exploration behind the identity — typography, icons, tones tested before committing. Brand work is choosing, and choosing requires options.
Sponsored social media post for the childcare management system
The sponsored post puts the system in the feed: real UI, clear promise, paid reach. Product marketing that shows instead of tells.